Маркетинг

Програмата Маркетинг обръща особено внимание на пазарните проучвания, потребителското поведение и маркетинговото планиране, като същевременно разисква всички елементи на маркетинговия микс. Освен това, студентите по маркетинг преминават през редица базови бизнес курсове с цел да разберат основните бизнес процеси.

Предмети, които се изучават:

  • Продуктова политика;
  • Ценова политика;
  • Комуникационна политика;
  • Дистрибуционна политика;
  • Маркетинг на интелектуални продукти;
  • Управление на продажбите;
  • Моделиране в маркетинга;
  • Конкурентни стратегии;
  • Маркетинг в интернет;
  • Директен маркетинг;
  • Управление на финансите;
  • Счетоводство;
  • Статистика;
  • Бизнес право;
  • Бизнес стратегии;
  • Икономика;
  • Операционнен мениджмънт;
  • Поведение на потрбителите;
  • B2B маркетинг;
  • Маркетинг на услуги;
  • Маркетингово проучване;
  • Предприемачество;
  • Бранд мениджмънт.

Можете да се реализирате като:

  • Маркетинг мениджър;
  • Рекламен директор;
  • Медиа специалист;
  • PR;
  • Бранд мениджър;
  • Мениджър продажби;
  • Мениджър връзки с клиенти;
  • Ивент мениджър;
  • Продуктов мениджър;
  • Web content мениджър.

Media & Communications – Rankings 2018

GR = General Ranking
GER = General Employability Ranking

#UniversityCountryCityGRGER
1University of AmsterdamNetherlandsAmsterdam58101-110
2University of Southern CaliforniaUSALos Angeles13259
3London School of Economics and Political ScienceUKLondon3554
4University of TexasUSAAustin6752
5StanfordUSASan Jose21
6University of California, BerkeleyUSABerkley (San Francisco)279
7University of Wisconsin- MadisonUSAMadison5557
8University of California, LA (UCLA)USALos Angeles332
9Goldsmiths, University of LondonUKLondon398X
10Massachusetts Institute of Technology (M.I.T.)USABoston15
11Columbia UniversityUSANew York1812
12Nanyang Technological UniversitySingapore(N1 in Asia)Singapore11X
13University of PennsylvaniaUSAPhiladelphia1922
14National University of SingaporeSingapore (N2 in Asia)Singapore1530
15New York University (NYU)USANew York5211
16Michigan State UniversityUSAEast Lansing (Detroit)149131-140
17Northwestern UniversityUSAChicago2832
18Yale UniversityUSANew Haven (New York)1618
19University of California, Santa Barbara (UCSB)USASanta Barbara134301-500
20The Chinese University of Hong KongChinaHong Kong4677
21The Ohio State UniversityUSAColumbus86101-110
22Cornell UniversityUSAIthaca1418
23Cardiff UniversityUKCardiff, Wales137151-160
24King’s College LondonUKLondon2363
25University of MichiganUSAAnn Arbor (Detroit)2125
26University of Illinois at Urbana-ChampaignUSAChicago69101-110
27City University of Hong KongChina (N8 in Asia)Hong Kong49121-130
28The University of MelbourneAustraliaMelbourne417
29Pennsylvania State UniversityUSAOld Main9387
30University of ZurichSwitzerlandZurich7394
31Queensland University of TechnologyAustraliaBrisbane247111-120
32Seoul National UniversitySouth KoreaSeoul36X
33The University of QueenslandAustraliaBrisbane4749
34The University of SydneyAustraliaSydney504
35Aarhus UniversityDenmarkAarhus119111-120
36Ludwig-Maximilians Universität MünchenGermanyMunich6692
37The University of Hong KongChina (N5 in Asia)Hong Kong2620
38University of WashingtonUSASeattle6164
39University of LeedsUKLeeds10170
40University of WestminsterUKLondon551-600X
41Loughborough UniversityUKLoughborough234141-150
42University of ChicagoUSAChicago921
43University of HelsinkiFinlandHelsinki102X
44University of ViennaAustriaVienna154191-200
45University of TokyoJapanTokyo2814
46Pontificia Universidad Católica de ChileChile(N1 inSantiago Latin America)13737
47The University of New South WalesAustraliaSydney4536
48University of Missouri, ColumbiaUSAColumbia (Kansas City)601-650X
49University of NavarraSpainPamplona27048
50
University of LeicesterUKLeicester238301-500
# UniversityCountryCityGRGER
11University of AmsterdamNetherlandsAmsterdam58101-110
23London School ofUK Economics and Political ScienceLondon3554
39Goldsmiths, University of LondonUKLondon398X
423Cardiff UniversityUKCardiff, Wales137151-160
524King’s College LondonUKLondon2363
630University of ZurichSwitzerlandZurich7394
735Aarhus UniversityDenmarkAarhus119111-120
836Ludwig-Maximilians Universität MünchenGermanyMunich6692
939University of LeedsUKLeeds10170
1040University of WestminsterUKLondon551-600X
1141Loughborough UniversityUKLoughborough234141-150
1243University of HelsinkiFinlandHelsinki102X
1344University of ViennaAustriaVienna154191-200
1449University of NavarraSpainPamplona27048
1550University of LeicesterUKLeicester238301-500
1651-100University of OsloNorwayOslo142191-200
1751-100City, University of LondonUKLondon343191-200
1851-100Erasmus University RotterdamNetherlandsRotterdam147131-140
1951-100Freie Universität BerlinGermanyBerlin125251-300
2051-100Humboldt University zu BerlinGermanyBerlin120201-250
2151-100KU LeuvenBelgiumLeuven7182
2251-100Royal Holloway University of LondonUKLondon259X
2351-100Stockholm UniversitySwedenStockholm195301-500
2451-100University of NothinghamUKNottingham8455
2551-100The University of SheffieldUKSheffield82131-140
2651-100The University of WarwickUKWarwick5766
2751-100Complutense University of MadridSpainMadrid23388
2851-100University Autonoma de BarcelonaSpainBarcelona195141-150
2951-100University Pompeu FabraSpainBarcelona296301-500
3051-100University of BirminghamUKBirmingham8486
3151-100University of CopenhagenDenmarkCopenhagen73131-140
3251-100University of GlasgowUKGlasgow, Scotland65181-190
3351-100University of SussexUKBrighton228301-500
3451-100University of TampereFinlandTampere551-600X
3551-100Uppsala UniversitySwedenUppsala (Stockholm)112201-250
3651-100Vrije Universiteit AmsterdamNetherlandsAmsterdam218251-300
3751-100Vrije Universiteit Brussel (VUB)BelgiumBrussels182301-500
3851-100Johannes Gutenberg Universität MainzGermanyMainz398301-500
3951-100Lancaster UniversityUKLancaster135201-250
4051-100Leiden UniversityNetherlandsThe Hague109201-250
4151-100Lund UniversitySwedenLund (Malmo)78X
4251-100Queen Mary University of LondonUKLondon127301-500
43101-150RWTH Aachen UniversityGermanyAachen (Koln)14190
44101-150SOAS University of LondonUKLondon296X
45101-150University of MilanItalyMilan325X
46101-150Alma Mater Studiorum - University of BolognaItalyBologna188101-110
47101-150Universitat de BarcelonaSpainBarcelona15688
48101-150Universitat HamburgGermanyHamburg385181-190
49101-150Universite Paris-Sorbonne (Paris IV)FranceParisXX
50101-150University of BergenNorwayBergen164301-500
# UniversityCountryCityGRGER
11University of AmsterdamNetherlandsAmsterdam58101-110
230University of ZurichSwitzerlandZurich7394
335Aarhus UniversityDenmarkAarhus119111-120
436Ludwig-Maximilians Universität MünchenGermanyMunich6692
543University of HelsinkiFinlandHelsinki102X
644University of ViennaAustriaVienna154191-200
749University of NavarraSpainPamplona27048
851-100University of OsloNorwayOslo142191-200
951-100Erasmus University RotterdamNetherlandsRotterdam147131-140
1051-100Freie Universität BerlinGermanyBerlin125251-300
1151-100Humboldt University zu BerlinGermanyBerlin120201-250
1251-100KU LeuvenBelgiumLeuven7182
1351-100Stockholm UniversitySwedenStockholm195301-500
1451-100Complutense University of MadridSpainMadrid23388
1551-100University Autonoma de BarcelonaSpainBarcelona195141-150
1651-100University Pompeu FabraSpainBarcelona296301-500
1751-100University of CopenhagenDenmarkCopenhagen73131-140
1851-100University of TampereFinlandTampere551-600X
1951-100Uppsala UniversitySwedenUppsala (Stockholm)112201-250
2051-100Vrije Universiteit AmsterdamNetherlandsAmsterdam218251-300
2151-100Vrije Universiteit Brussel (VUB)BelgiumBrussels182301-500
2251-100Johannes Gutenberg Universität MainzGermanyMainz398301-500
2351-100Leiden UniversityNetherlandsThe Hague109201-250
2451-100Lund UniversitySwedenLund (Malmo)78X
25101-150RWTH Aachen UniversityGermanyAachen (Koln)14190
26101-150University of MilanItalyMilan325X
27101-150Alma Mater Studiorum - University of BolognaItalyBologna188101-110
28101-150Universitat de BarcelonaSpainBarcelona15688
29101-150Universitat HamburgGermanyHamburg385181-190
30101-150Universite Paris-Sorbonne (Paris IV)FranceParisXX
31101-150University of BergenNorwayBergen164301-500
32101-150University of GroningenNetherlandsGroningen113201-250
33101-150University of Southern DenmarkDenmarkOdense384X
34101-150Utrecht UniversityNetherlandsUtrecht109X
35101-150Westfälische Wilhelms- Universität MünsterGermanyMuenster308X
36151-200Aalto UniversityFinlandHelsinki137251-300
37151-200Charles UniversityCzech RepublicPrague314161-170
38151-200Lomonosov Moscow State UniversityRussia (N1 for Eastern Europe)Moscow95111-120
39151-200Radboud UniversityNetherlandsNijmegen204X
40151-200Roskilde UniversityDenmarkRoskildeXX
41151-200Sapienza University of RomeItalyRome215111-120
42151-200University of GranadaSpainGranada501-550X
43151-200Universita Catolica del Sacro CuoreItalyMilan481-490131-140
44151-200Universität LeipzigGermanyLeipzig501-550X
45151-200Universite libre de BruxellesBelgiumBrussels205191-200
46151-200University of AntwerpBelgiumAntwerpen210301-500
47151-200University of GothenburgSwedenGothenburg283301-500
48151-200University of TartuEstonia (N3 in Eastern Europe)Tartu314301-500

Business Studies – Rankings 2018

GR = General Ranking
GER = General Employability Ranking

 # University CountryCity GRGER
1Harvard UniversityUSABoston33
2INSEADFranceParisXX
3London Business SchoolUKLondonXX
4Massachusetts Institute of Technology (M.I.T.)USABoston15
5University of PennsylvaniaUSAPhiladelphia1922
6StanfordUSASan Jose21
7University of CambridgeUKCambridge56
8University of OxfordUKOxford68
9London School of Economics and Political Science (LSE)UKLondon3554
10Bocconi UniversityItalyMilanXX
11University of California, BerkeleyUSASan Francisco279
12HEC Paris School of ManagementFranceParis/Nice/ LilleXX
13Northwestern UniversityUSAChicago2832
14The University of MelbourneAustraliaMelbourne417
15National University of SingaporeSingapore (N2 in Asia)Singapore1530
16The Hong Kong University of Science & TechnologyChina (N3 in Asia)Hong Kong30X
17Copenhagen Business SchoolDenmarkCopenhagenXX
18Columbia UniversityUSANew York1812
19University of California, LA (UCLA)USALos Angeles332
20University of ChicagoUSAChicago921
21Yale UniversityUSANew Haven (New York)1618
22The University of New South WalesAustraliaSydney4536
23New York University (NYU)USANew York5211
24The University of WarwickUKWarwick5766
25University of MichiganUSAAnn Arbour (Detroit)2125
26The University of Hong KongHong Kong(N5 in Asia Overall)China2620
27Universitat Ramon LlullSpainBarcelonaXX
28Peking UniversityChina (N9 in Asia)Beijing3815
29Monash UniversityAustraliaMelbourne6079
30Erasmus University RotterdamNetherlandsRotterdam147131-140
31University of NavarraSpainPamplona27048
32The University of SydneyAustraliaSydney504
33The Chinese University of Hong KongChinaHong Kong4677
34University of ManchesterUKManchester3433
35Imperial College LondonUKLondon829
36Seoul National UniversitySouth KoreaSeoul36X
37Tsinghua UniversityChina (N6 in Asia)Beijing2510
38University of British ColumbiaCanadaVancouver5135
39The Hong Kong Polytevhnic UniversityChinaHong Kong95X
40Nanyang Technological UniversitySingapore (N1 in Asia)Singapore11X
41Cornell UniversityUSAIthaca1418
42University of TorontoCanadaToronto3115
43City University of Hong KongChinaHong Kong49121-130
44The University of AucklandNew ZealandAuckland8275
45University of St. GallenSwitzerlandSt. Gallen372111-120
46Duke UniversityUSADurham2134
47Korea UniversitySouth KoreaSeoul90X
48Shanghai Jiao Tong UniversityChinaShanghai6246
49The Australian National UniversityAustraliaCanberra2084
50
Fudan UniversityChina (N7 in Asia)Shanghai4027
# UniversityCountryCityGRGER
12INSEADFranceParisXX
23London Business SchoolUKLondonXX
37University of CambridgeUKCambridge56
48University of OxfordUKOxford66
59London School of Economics and Political Science (LSE)UKLondon356
610Bocconi UniversityItalyMilanX6
712HEC Paris School of ManagementFranceParis/Nice/ LilleXX
817Copenhagen Business SchoolDenmarkCopenhagenXX
924The University of WarwickUKWarwick5766
1027Universitat Ramon LlullSpainBarcelonaXX
1130Erasmus University RotterdamNetherlandsRotterdam147131-140
1231University of NavarraSpainPamplona27048
1334University of ManchesterUKManchester3433
1435Imperial College LondonUKLondon829
1545University of St. GallenSwitzerlandSt. Gallen372111-120
1651-100Aalto UniversityFinlandHelsinki137251-300
1751-100BI Norwegian Business SchoolNorwayOsloXX
1851-100City, University of LondonUKLondon343191-200
1951-100Cranfield UniversityUKCranfieldXX
2051-100ESSEC Business SchoolFranceParisXX
2151-100IE UniversitySpainMadridXX
2251-100IMDSwitzerlandLausanneXX
2351-100KU LeuvenBelgiumLeuven7182
2451-100Lancaster UniversityUKLancaster135201-250
2551-100Politecnico di MilanoItalyMilan17039
2651-100Stockholm School of EconomicsSwedenStockholmXX
2751-100Technical University of MunichGermanyMunich6470
2851-100Universitat MannheimGermanyMannheim388201-250
2951-100University of AmsterdamNetherlandsAmsterdam58101-110
3051-100University of BathUKBath160151-160
3151-100The University of EdinburghUKEdinburgh, Scotland2360
3251-100University of StrathclydeUKGlasgow, Scotland277301-500
3351-100WU (Vienna University of Economics and Business)AustriaViennaXX
34101-150Aarhus UniversityDenmarkAarhus119111-120
35101-150Aston UniversityUKBirmingham373181-190
36101-150Cardiff UniversityUKCardiff, Wales137151-160
37101-150Durham UniversityUKDurham (New Castle)7874
38101-150King’s College LondonUKLondon2363
39101-150Ludwig-Maximilians Universität MünchenGermanyMunich6692
40101-150Lund UniversitySwedenLund (Malmo)78X
41101-150Oxford Brookes UniversityUKOxford(London)361301-500
42101-150RWTH Aachen UniversityGermanyAachen(Koln)14190
43101-150University of NothinghamUKNottingham8455
44101-150Tilburg UniversityNetherlandsTilburg357X
45101-150UCL (University College London)UKLondon717
46101-150Alma Mater Studiorum - University of BolognaItalyBologna188101-110
47101-150Universite Paris 1 Pantheon SorbonneFranceParis269201-250
48101-150University College DublinIrelandDublin16875
49101-150University of BirminghamUKBirmingham8486
50101-150University of GroningenNetherlandsGroningen113201-250
 #  University CountryCity GRGER
12INSEADFranceParisXX
210Bocconi UniversityItalyMilanX6
312HEC Paris School of ManagementFranceParis/Nice/ LilleXX
417Copenhagen Business SchoolDenmarkCopenhagenXX
527Universitat Ramon LlullSpainBarcelonaXX
630Erasmus University RotterdamNetherlandsRotterdam147131-140
731University of NavarraSpainPamplona27048
845University of St. GallenSwitzerlandSt. Gallen372111-120
951-100Aalto UniversityFinlandHelsinki137251-300
1051-100BI Norwegian Business SchoolNorwayOsloXX
1151-100ESSEC Business SchoolFranceParisXX
1251-100IE UniversitySpainMadridXX
1351-100IMDSwitzerlandLausanneXX
1451-100KU LeuvenBelgiumLeuven7182
1551-100Politecnico di MilanoItalyMilan17039
1651-100Stockholm School of EconomicsSwedenStockholmXX
1751-100Technical University of MunichGermanyMunich6470
1851-100Universitat MannheimGermanyMannheim388201-250
1951-100University of AmsterdamNetherlandsAmsterdam58101-110
2051-100WU (Vienna University of Economics and Business)AustriaViennaXX
21101-150Aarhus UniversityDenmarkAarhus119111-120
22101-150Ludwig-Maximilians Universität MünchenGermanyMunich6692
23101-150Lund UniversitySwedenLund (Malmo)78X
24101-150RWTH Aachen UniversityGermanyAachen(Koln)14190
25101-150Tilburg UniversityNetherlandsTilburg357X
26101-150Alma Mater Studiorum - University of BolognaItalyBologna188101-110
27101-150Universite Paris 1 Pantheon SorbonneFranceParis269201-250
28101-150University College DublinIrelandDublin16875
29101-150University of GroningenNetherlandsGroningen113201-250
30151-200Athens University of Economics and BusinessGreeceAthens801-1000X
31151-200ESCP EuropeFranceParisXX
32151-200Freie Universität BerlinGermanyBerlin125251-300
33151-200Lomonosov Moscow State UniversityRussia (N1 in Eastern Europe)Moscow95111-120
34151-200National Research University Higher School of Economics (HSERussiaMoscow382X
35151-200Trinity College Dublin, The University of DublinIrelandDublin88111-120
36151-200Universidad Carlos III de MadridSpainMadrid281151-160
37151-200Universidade Nova de LisboaPortugalLisbon361161-170
38151-200Universite Catholique de LouvainBelgiumLouvain153171-180
39151-200Universite Paris Dauphine, PSL Research UniversityFranceParis355201-250
40151-200University of ZurichSwitzerlandZurich7394
41151-200Uppsala UniversitySwedenUppsala (Stockholm)112201-250
42151-200WHU - Otto BEisheim School of ManagementGermanyKoblenzXX
43201-250Aalborg UniversityDenmarkAalborg (Copenhagen)379301-500
44201-250Eindhoven University of TechnologyNetherlandsEindhoven104141-150
45201-250Grenoble Ecole de ManagementFranceGrenobleXX
46201-250Humboldst Universitat zu BerlinGermanyBerlin120201-250
47201-250Linkoping UniversitySwedenStockholm287301-500
48201-250LUISS UniversityItalyRomeXX
49201-250Maastricht School of ManagementNetherlandsMaastrichtXX
50201-250Maastricht UniversityNetherlandsMaastricht200171-180